Tuesday, October 27, 2009

Holiday Mad Money

Sorry, I've been MIA regarding writing this blog.

I can blame it on personal problems but, the fact is, I've been distracted with all the current events: the global meltdown, the downturn in the advertising and marketing communities, etc. When you look around it can be very depressing seeing what is happening and, as optimistic as I try to be, I got caught up in the malaise of it all. The gloom was lifted a bit today by a stroke of genius, actually an idea I got from a local hairdresser in my neighborhood.

This hairdresser and her coworkers are promoting themselves by offering Halloween make-up and hairstyles to drum up business. I popped in the salon to see how their promotion was going and found out that they have 40 people signed up to get their make-up done. Not bad. So, this got me thinking: If hairdressers can promote themselves in unique ways so can photographers, make-up artists, and stylists during what is traditionally a slow time in the industry. Why not get a little creative and offer your services during this holiday season?

Here's some ideas:
Make-up artists- Follow the lead of the hairdressers mentioned above and do Halloween make-up and /or offer to do people's make-up for Christmas and New Year's parties, holiday weddings, etc.
Stylists- Offer in-home holiday decorating and holiday 'party' decorating for offices, etc.
Photographers- Shoot stock: Set up a small outdoor studio and as the kids come by with their parents shoot the images and have them sign releases. They may not sell this year but they just might next year. The added benefit is you'll get to know some families that might want to participate in future photo shoots.

So, the next time you're feeling depressed about what's happening in the economy, write down your skills and talents and get creative. There are hidden opportunities out there, you just have to look for them.

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