Jupiter has fallen from orbit

The sky is falling, the sky is falling, the sky is falling!!! Well it’s that time again when the stock photo industry is in an uproar over Getty’s acquisition of Jupiter images for 96 million dollars. To add insult to Jupiter's injury, Getty acquired them for less than a third of last year's asking price. Jupiter entered the market with lofty goals, spending approximately 200 million acquiring companies over the past several years.

With one of the heavy hitters striking out, what does it mean for the industry? Less choice, that’s a given. Currently there are two major players left, Getty and Corbis, and several smaller companies all competing for content and clients. Personally I see this as a great opportunity for the customer. Smaller companies, like PhotoSpin.com, take the time to offer a great service, quality images and attentive customer service. They not only want your business, they care about you as a customer.

With all the changes going on in the industry what will happen to the photographers? These are the individuals whose sweat equity made the product the stock companies sell. Sadly, many will get dropped. Some will be lucky to have their collections consolidated into other collections. But all will feel the impact. As a result revenue will drop for the photographer because there are less companies selling their images.

Jupiter may have fallen out of orbit because of their devalued market share, but the images you, the photographer, produced still have value to the client who needs them. Most of you will just need a new stock house before you’ll start earning the money you deserve. This is a great time to consider alternative image distributors like PhotoSpin.com. If you are looking for a new home for your images I encourage you to check out www.photospin.com

If you prefer not to have your images distributed through a subscription service then check out PACA ( Picture Archive Counsel of America) http://www.pacaoffice.org/ They have a list of agencies that will be happy to integrate your work.