Thursday, January 08, 2009
Happy New Year!
For the designer and image user, it's all about the images and we're adding thousands of fresh, new images per month from a talented group of commercial artists. In fact, we expect to double our collection by the end of the year. And if price is a concern, no worries, we are committed to holding down our low prices.
We didn't forget our contributing artists, either! We are now offering a 40% revenue split on all of our non-exclusive agreements.
So, stop on by and check out our new image collections: www.photospin.com You'll see why we've been leading the way in the subscription market since 1999.
Wednesday, December 17, 2008
Christmas? Bah Humbug!!
Sound all too familiar? Before your frustration and stress reaches its final boiling point, I thought I would share what our family is planning to do this Holiday Season: give a gift to someone in need. For the last few years we have stopped giving gifts to one another and, instead, gave a gift to a needy family or organization in someone's name. If you are so inclined, here is a list of charities you may consider supporting or, better yet, make up your own list.
The Salvation Army International Home Page
Contains information about the mission and work of The Salvation Army in over 110 countries
American Red Cross
Meets the humanitarian needs of the people in your area
Los Angeles Mission
Serves the homeless living on the streets of downtown’s Hope Central (known as Skid Row)
Feed The Children™
Helps poor, hungry and famine-stricken children worldwide
Children of the Night
Rescues America's children from prostitution
Make-A-Wish Foundation of Greater Los Angeles California
Grants the wishes of children with life-threatening medical conditions
Marine Toys for Tots Foundation
Donates a new toy or gives a donation to help make Christmas a little brighter for a needy child in your community
ShareFest Community Development, Inc. - South Bay, Los Angeles, CA
Creates lasting change in underserved neighborhoods and cities, serving residents and creates lasting partnerships and communities of care
World Relief
Responds to major disasters throughout the world
During the Holidays, take a little time out of your busy schedules to realize how truly fortunate you are.
I wish you all a Happy Holiday.
Friday, October 31, 2008
Jupiter has fallen from orbit
With one of the heavy hitters striking out, what does it mean for the industry? Less choice, that’s a given. Currently there are two major players left, Getty and Corbis, and several smaller companies all competing for content and clients. Personally I see this as a great opportunity for the customer. Smaller companies, like PhotoSpin.com, take the time to offer a great service, quality images and attentive customer service. They not only want your business, they care about you as a customer.
With all the changes going on in the industry what will happen to the photographers? These are the individuals whose sweat equity made the product the stock companies sell. Sadly, many will get dropped. Some will be lucky to have their collections consolidated into other collections. But all will feel the impact. As a result revenue will drop for the photographer because there are less companies selling their images.
Jupiter may have fallen out of orbit because of their devalued market share, but the images you, the photographer, produced still have value to the client who needs them. Most of you will just need a new stock house before you’ll start earning the money you deserve. This is a great time to consider alternative image distributors like PhotoSpin.com. If you are looking for a new home for your images I encourage you to check out www.photospin.com
If you prefer not to have your images distributed through a subscription service then check out PACA ( Picture Archive Counsel of America) http://www.pacaoffice.org/ They have a list of agencies that will be happy to integrate your work.
Tuesday, September 16, 2008
"A picture is worth a thousand words.”
Our photo stock industry is in its own downward spiral as Lucky Oliver closes their doors and PhotoShelter announces they are closing down as of October 10, 2008. To add to the downward spin, Getty Images' last public report was that sales are down. And, Corbis Images announces they are lying off approximately 15% of their staff.
More grim news reports that overall sales within the photo stock industry are down and photographers and artists are becoming disillusioned with the general lack of return on their investments for creating images for stock. On the bright side, the industry is seeing a larger community of people using images and they are looking for more than a single source to buy their images from. It should also be noted that now, as in the financial stock market, is not the time to panic. I believe that all artists currently working in the stock industry or looking to get in the industry should consider the following:
- Look to diversify by offering your images to more than just a single source for distribution.
- Ask how long the company has been in business. New businesses run a greater risk of failure within the first 3 years.
- Look at the other collections the agency represents, how your work compares.
- What is the pay per image? I would look for Stock images to be a part of your income, not your entire revenue. This is the hardest adjustment for those whose income has been solely dependent on stock image sales. Not all agencies pay the same rate. Not all customers shop at the same sites. You may get pennies per image from one agency and get hundreds of sales, verses a single image sale for a few hundred dollars. The bottom line is revenue for your work.
- Look to have the stock agency promote you as a working professional. They have the traffic and customers to allow you to get identity branding with each of your images.
- A non-exclusive agreement. This will put you in front of more image buyers and give you a greater opportunity to sell your images.
Be patient. The industry will rebound. People always need fresh new images. Products are being made, services need to be filled and as a saying goes “A picture is worth a thousand words”. Or, as a photographer friend of mine used to say “A picture is worth a thousand bucks plus expenses”.
Thursday, September 04, 2008
May the best man (or woman) win!
May the best man (or woman) win. And we're not talking about the Presidential election!
They say slow and steady wins the race but that is not always true. In the voting world, the vote determines who will win the race, whether slow and steady or fast and furious. When it comes to politics and contests, the majority vote crosses the finish line and crowns the winner.
Speaking of voting, we just opened voting for our 2008 Spinner Awards contest. The contest allowed PhotoSpin subscribers and visitors to upload their ads to our MySpin Directory for all eyes to see, and yes, to try to get the majority of votes to cross the finish line. These Spinner Award entrants will get the added benefit of promoting their businesses and showcasing their portfolios.
The contest always attracts a diverse group of artwork, both simple and complex, and always interesting. From straightforward logo designs that tell a story with a single image to complex ads that reveal their story through many pages, there are many winners in the 2008 Spinner Awards contest. However, only two entrants can take home the prizes.
Help us choose the 2008 Spinner Awards contest winner by casting your vote before September 15, 2008: https://www.photospin.com/directory-results2.asp
May the best man (or woman) win!
Monday, July 14, 2008
Catching the wave...
Well it looks like the photo stock industry is finally catching the wave and following what we at PhotoSpin have been saying for almost a decade: that subscription services are the way to go. They offer the best value for the customer that downloads more than a few images per year.
Wednesday, July 02, 2008
Double Exposure?
Create a company listing in our MySpin Directory and promote it on YOUR site.
In April we introduced our new MySpin Directory: a place where our visitors and customers can create a company listing, upload an ad and even upload a portfolio. We wanted to offer you a unique place to get your company noticed and grow your business.
Now that the Directory is ‘open’ and collecting listings , we’d like to show you a way to gain even more exposure by promoting your company listing through a banner ad on your site:
- Visit http://www.photospin.com
- Click on the 'Post your free ad now' link located in the blue box on the right hand side of the page
- Create your listing, upload your banner, etc.
- Go to the dashboard by clicking on the dashboard link on the left hand side of the page
- Copy the link located below the banner advertising your ad at the MySpin Directory and paste it into your web page
Your company is now doubly exposed.
As the directory grows we will be adding a blog, a community forum and a job board. Our goal is to help facilitate better communication for you, your peers and your prospective clients.
Let’s continue to build a community for creative professionals and the businesses that support our industry.