Monday, February 05, 2007

Super Boring Commercials

Wow! With all the pre Super Bowl build up regarding the advertising spots for this year’s Super Bowl, I expected to see some really great stuff. Was it just me or were the majority of the Super Bowl ads just plain boring? I watched this year’s Super Bowl commercials with anticipation, wanting to see what was built up as the “Best of what Madison Avenue” had to offer. With an audience of over 90 million people and an average cost of 2.6 million for a 30 second spot, I thought we would really see something spectacular. Although, some of the advertisers definitely had some winners: Snickers, Coke, and, one of the better spots in my opinion, the amateur Doritos campaign, the others were a bit too safe or just lacked creativity altogether. What was the most memorable Super Bowl ad? For me, it still is a 22 year old ad by Apple computers entitled “1984”.

To view the commercial and info on the man who created it:
http://www.ciadvertising.org/SA/fall_02/adv382j/qwkag/assign2/master.htm

For additional info regarding the making of this commercial:
http://en.wikipedia.org/wiki/1984_(television_commercial)


Am I missing the true genius of the advertising Giants? Or, are the big agencies losing touch with the consumer? With the internet constantly bombarding us with unwanted ads, are we just becoming numb to advertising? What are your thoughts?